Stephen Casale

Public Affairs &
Communications Mgr (Asia)

Stephen Casale has seven years of experience in strategic marketing and communications in China and Asia. At EDAW he serves as chief editor and senior writer, and has helped the firm position itself during a time of consolidation, change and growth. He has raised EDAW’s profile in the foreign and Chinese media to stakeholders beyond traditional design channels, and by advancing EDAW’s knowledge and thought leadership through forums and published work. Stephen was a key organizer of EDAW’s first China Ecological Forum in 2005, created the blueprint for EDAW’s 2006 Sustainable Development Forum, and is a senior editor on a forthcoming environmental handbook in China. Stephen has additionally lead several successful major award campaigns for key projects. Prior to joining EDAW, Stephen worked for Ogilvy Public Relations Worldwide, the largest marketing and communications agency in Asia-Pacific, applying analytical and writing skills to strategic marketing and brand campaigns. He worked on a range of Fortune 500 and local companies in the IT, corporate and service sectors, managing client relationships at senior levels. Stephen directed a successful, three-year reputation-building campaign that helped lead a wireless service provider to its initial public offering on the NASDAQ exchange.